Posts Tagged ‘engagement’
The Return of Fans: Sponsorship Solutions For Sports & Live Entertainment
Over the last two-plus years we’ve seen major shifts and industry changes for sports and live entertainment, which have changed the outlook and approach for both fan engagement and sponsorship opportunities. Countries around the world were forced to close their borders in March of 2020, and both small businesses and large-scale global companies were plunged…
Read MoreModern Fans Just Aren’t Entertained by the Main Event: Enter Brizi and the B. League
“If you build it, [they] will come.” It’s the most iconic — and instantly quotable — line from 1989’s Field of Dreams, the famed fantasy baseball film that arguably became its generation’s It’s a Wonderful Life. It’s also a formula that has been applied (rather ingeniously) to the realm of live sports since the spectacle…
Read MoreIn-Venue Sponsor Activation of 5 Major Brands at the Olympics
We look at activation from Coke, Bridgestone, GE, Alibaba & Intel at the 2018 Winter Games, find the good, and opportunities to improve.
Read MoreWhy Big Sponsors Like MillerCoors and Nissan might not be spending more on activation
Sports sponsors believe there is value engaging passionate sports fans, but they don’t believe that properties can deliver on activation. This might be why.
Read MoreAnnouncing BriziMotion
Evolving the Brizi group memory experience, BriziCam is now able to capture sharable instant looping video. We call it BriziMotion. This gives guests a new dimension of expression and evolves the customer experience.
Read MoreCreating the Ultimate Fan Experience with Tech
The ultimate fan experience has always been constantly evolving, delivering the latest technology innovations, design principles and fan expectations together, to starve away alternative forms of entertainment consumption and make venue attendance the preferred way to experience events. It is important for a venue to consistently redevelop their fan experience and understand modern fan expectations.…
Read MoreBench Strength: How to find and use fan data
Moneyball might be top of mind for most teams these days, employing the most sophisticated analytics technology to get the most out of each athlete, but this is often not the case when it comes to getting the most out of each fan. Effectively collecting and interpreting timely fan data is the secret to driving brand…
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