Brizi Blog
Modern Fans Just Aren’t Entertained by the Main Event: Enter Brizi and the B. League
“If you build it, [they] will come.” It’s the most iconic — and instantly quotable — line from 1989’s Field…
NASCAR, USGA, NHL – Getting to Yes on Innovation
Overcoming objections to get team buy-in on modern in-venue sponsorship activation. What does a large audit and tax group, a…
Sports Sponsorship Activation in 2021 and What to Look for Today
We explore the near future of in-venue sponsorship activation, what to look for today, and how you can have impact…
In-Venue Sponsor Activation of 5 Major Brands at the Olympics
We look at activation from Coke, Bridgestone, GE, Alibaba & Intel at the 2018 Winter Games, find the good, and…
Why Big Sponsors Like MillerCoors and Nissan might not be spending more on activation
Sports sponsors believe there is value engaging passionate sports fans, but they don’t believe that properties can deliver on activation.…
Sports, Entertainment & Events Technology Trends for 2019
The past year has seen incredible advances in the world of technology. Across every industry, the prevalence of digital interactions…
Finding Waldo: Brizi Engineers Get Inspired by a Children’s Game
Image courtesy of RedPepper BrizCam Design Philosophy At Brizi, we are building a platform that lets anyone tap into nearby…
Evan Pancer on the Future of Tech in Hockey (Hometown Hockey)
We were at Canada’s Hometown Hockey event in Kitchener last weekend. Evan Pancer, our Director of Sports Partnerships, talks about…
Creating the Ultimate Fan Experience with Tech
The ultimate fan experience has always been constantly evolving, delivering the latest technology innovations, design principles and fan expectations together,…
Engineering our Hiring Process
It is no secret that one of the biggest success factors for every startup is hiring the right talent. At…
Top Trends in Sports Sponsorship for 2018
It is important as sponsorship marketers to stay informed and on top of trends that going to dramatically change the…
7 In-Stadium Activations Your Fans Will Love (2018)
Fans expect to be fully engaged with the game-day experience from the moment they arrive in the parking lot, until the…
There’s a Cow on the Ice: How authenticity is the future of branded media
Our team made a trek out to New York a little while back to learn from key people at Hashtag…
Where to find the most important conferences in sports business, sponsorship & marketing
We’re giving back to the community! To stay on the ball, we keep track of important conferences and key events…
Bench Strength: How to find and use fan data
Moneyball might be top of mind for most teams these days, employing the most sophisticated analytics technology to get the…
Sponsorship is Going Digital and Teams Need to Adapt
“Change before you have to.”, as legendary CEO Jack Welsh has advised. The digital age is upon us, and sport…
3 Reasons Why Improving the Fan Experience Will Drive Revenue
With the inflow of new technologies every year and the many alternatives to experiencing games in-stadium, sports teams have found…
3 Reasons Why Mystery Fans Are Causing Problems
Do you know the name of every fan that passes through your venue? Across the nation, teams are getting hit…
Top 5 Takeaways: Hashtag Sports 2017
5. Sports teams are winning at social media. The age of stiff, impersonal social media campaigns has passed in…
5 Tips to make the MOST out of your sponsorship activation
5. Understand the fan’s emotional journey We all know Starbucks – the coffeehouse chain that has won the hearts…
The #1 Source of Unrealized Revenue by Sports Teams Today
Great content has never been more valuable. Snapchat charges upwards of $10,000 for brands to run a geofilter over the…
NBA: League of the Fan
Not only did the Portland Trail Blazers blow season predictions out of the water, the fanbase behind the Blazers had…
