Posts by Nick Cummins

Creating the Ultimate Fan Experience with Tech

The ultimate fan experience has always been constantly evolving, delivering the latest technology innovations, design principles and fan expectations together, to starve away alternative forms of entertainment consumption and make venue attendance the preferred way to experience events. It is important for a venue to consistently redevelop their fan experience and understand modern fan expectations.…

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Top Trends in Sports Sponsorship for 2018

It is important as sponsorship marketers to stay informed and on top of trends that going to dramatically change the sports sponsorship industry, and no time is more dynamic than the present. With cutting-edge new technology that changes the way we and fans of sports consume media, knowledge of the escalating sponsorship trends can mean…

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