Posts Tagged ‘technology’

Sponsorship is Going Digital and Teams Need to Adapt

“Change before you have to.”, as legendary CEO Jack Welsh has advised. The digital age is upon us, and sport sponsorship is rapidly evolving with it. Traditional sports sponsorship today amounts to $60 Billion globally, but less than 10% of that accounts for digital currently. To dive deeper into how this trend is happening, first it’s important to…

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5 Tips to make the MOST out of your sponsorship activation

  5. Understand the fan’s emotional journey We all know Starbucks – the coffeehouse chain that has won the hearts of millions across the world. One key factor behind the brand’s success has been its ability to engage people throughout the 3 crucial steps in the customer experience journey: Anticipation, Joy, and Nostalgia. This same…

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NBA: League of the Fan

Pulsating crowds. Deafening cheers. Fan controlled cameras. What do these three things have in common? The out-of-this-world experience at an NBA Playoffs game in the Moda Center. This year on the court has been one for the record books. Not only did the Portland Trail Blazers blow season predictions out of the water, the fanbase behind the…

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