Posts Tagged ‘technology’
The Return of Fans: Sponsorship Solutions For Sports & Live Entertainment
Over the last two-plus years we’ve seen major shifts and industry changes for sports and live entertainment, which have changed the outlook and approach for both fan engagement and sponsorship opportunities. Countries around the world were forced to close their borders in March of 2020, and both small businesses and large-scale global companies were plunged…
Read More5 Ways the NFL Conquered Their First Ever Virtual Draft
With sports globally being put on a temporary pause, sports fans are inevitably looking for anything and everything to peak some of that inherent suspense and unpredictability we’re all missing through those live games that are no longer. The NFL Draft was the closest thing we’re going to get to live sports for a while and because of it, sports fans everywhere were counting down the minutes to the big event.
Read MoreCanadian Sports Sponsorship Teams Showing Agility During COVID-19
A quick look at Canadian sports teams and sponsors who have done a fantastic job at showing agility during COVID-19. Those who have innovated their sponsorship strategy to produce effective, engaging and fun digital content during a time sports fans need it most.
Read MoreModern Fans Just Aren’t Entertained by the Main Event: Enter Brizi and the B. League
“If you build it, [they] will come.” It’s the most iconic — and instantly quotable — line from 1989’s Field of Dreams, the famed fantasy baseball film that arguably became its generation’s It’s a Wonderful Life. It’s also a formula that has been applied (rather ingeniously) to the realm of live sports since the spectacle…
Read MoreNASCAR, USGA, NHL – Getting to Yes on Innovation
Overcoming objections to get team buy-in on modern in-venue sponsorship activation. What does a large audit and tax group, a sponsorship representation entity, NASCAR, USGA and NHL all have in common? It’s a simple answer. All of them are recognizing the role new technologies play to enhance the fan experience. For them it leads to…
Read MoreSports Sponsorship Activation in 2021 and What to Look for Today
We explore the near future of in-venue sponsorship activation, what to look for today, and how you can have impact and scale by giving control to your fans.
Read MoreIn-Venue Sponsor Activation of 5 Major Brands at the Olympics
We look at activation from Coke, Bridgestone, GE, Alibaba & Intel at the 2018 Winter Games, find the good, and opportunities to improve.
Read MoreWhy Big Sponsors Like MillerCoors and Nissan might not be spending more on activation
Sports sponsors believe there is value engaging passionate sports fans, but they don’t believe that properties can deliver on activation. This might be why.
Read MoreTop Trends in Sports Sponsorship for 2018
It is important as sponsorship marketers to stay informed and on top of trends that going to dramatically change the sports sponsorship industry, and no time is more dynamic than the present. With cutting-edge new technology that changes the way we and fans of sports consume media, knowledge of the escalating sponsorship trends can mean…
Read MoreSponsorship is Going Digital and Teams Need to Adapt
“Change before you have to.”, as legendary CEO Jack Welsh has advised. The digital age is upon us, and sport sponsorship is rapidly evolving with it. Traditional sports sponsorship today amounts to $60 Billion globally, but less than 10% of that accounts for digital currently. To dive deeper into how this trend is happening, first it’s important to…
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