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Posts Tagged ‘technology’

The Return of Fans: Sponsorship Solutions For Sports & Live Entertainment

Over the last two-plus years we’ve seen major shifts and industry changes for sports and live entertainment, which have changed the outlook and approach for both fan engagement and sponsorship opportunities. Countries around the world were forced to close their borders in March of 2020, and both small businesses and large-scale global companies were plunged…

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5 Ways the NFL Conquered Their First Ever Virtual Draft

With sports globally being put on a temporary pause, sports fans are inevitably looking for anything and everything to peak some of that inherent suspense and unpredictability we’re all missing through those live games that are no longer. The NFL Draft was the closest thing we’re going to get to live sports for a while and because of it, sports fans everywhere were counting down the minutes to the big event.

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NASCAR, USGA, NHL – Getting to Yes on Innovation

Overcoming objections to get team buy-in on modern in-venue sponsorship activation. What does a large audit and tax group, a sponsorship representation entity, NASCAR, USGA and NHL all have in common? It’s a simple answer. All of them are recognizing the role new technologies play to enhance the fan experience. For them it leads to…

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Top Trends in Sports Sponsorship for 2018

It is important as sponsorship marketers to stay informed and on top of trends that going to dramatically change the sports sponsorship industry, and no time is more dynamic than the present. With cutting-edge new technology that changes the way we and fans of sports consume media, knowledge of the escalating sponsorship trends can mean…

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Sponsorship is Going Digital and Teams Need to Adapt

“Change before you have to.”, as legendary CEO Jack Welsh has advised. The digital age is upon us, and sport sponsorship is rapidly evolving with it. Traditional sports sponsorship today amounts to $60 Billion globally, but less than 10% of that accounts for digital currently. To dive deeper into how this trend is happening, first it’s important to…

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