Posts Tagged ‘sports’

Sponsorship is Going Digital and Teams Need to Adapt

“Change before you have to.”, as legendary CEO Jack Welsh has advised. The digital age is upon us, and sport sponsorship is rapidly evolving with it. Traditional sports sponsorship today amounts to $60 Billion globally, but less than 10% of that accounts for digital currently. To dive deeper into how this trend is happening, first it’s important to…

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NBA: League of the Fan

Not only did the Portland Trail Blazers blow season predictions out of the water, the fanbase behind the Blazers had never seen the engagement level that filled the arena this season.

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