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Posts Tagged ‘sports’

5 Ways the NFL Conquered Their First Ever Virtual Draft

With sports globally being put on a temporary pause, sports fans are inevitably looking for anything and everything to peak some of that inherent suspense and unpredictability we’re all missing through those live games that are no longer. The NFL Draft was the closest thing we’re going to get to live sports for a while and because of it, sports fans everywhere were counting down the minutes to the big event.

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Top Trends in Sports Sponsorship for 2018

It is important as sponsorship marketers to stay informed and on top of trends that going to dramatically change the sports sponsorship industry, and no time is more dynamic than the present. With cutting-edge new technology that changes the way we and fans of sports consume media, knowledge of the escalating sponsorship trends can mean…

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Sponsorship is Going Digital and Teams Need to Adapt

“Change before you have to.”, as legendary CEO Jack Welsh has advised. The digital age is upon us, and sport sponsorship is rapidly evolving with it. Traditional sports sponsorship today amounts to $60 Billion globally, but less than 10% of that accounts for digital currently. To dive deeper into how this trend is happening, first it’s important to…

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NBA: League of the Fan

Not only did the Portland Trail Blazers blow season predictions out of the water, the fanbase behind the Blazers had never seen the engagement level that filled the arena this season.

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