Posts Tagged ‘sports’

Sponsorship is Going Digital and Teams Need to Adapt

“Change before you have to.”, as legendary CEO Jack Welsh has advised. The digital age is upon us, and sport sponsorship is rapidly evolving with it. Traditional sports sponsorship today amounts to $60 Billion globally, but less than 10% of that accounts for digital currently. To dive deeper into how this trend is happening, first it’s important to…

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NBA: League of the Fan

Pulsating crowds. Deafening cheers. Fan controlled cameras. What do these three things have in common? The out-of-this-world experience at an NBA Playoffs game in the Moda Center. This year on the court has been one for the record books. Not only did the Portland Trail Blazers blow season predictions out of the water, the fanbase behind the…

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