Posts Tagged ‘marketing’
Top Trends in Sports Sponsorship for 2023
It is essential as sponsorship marketers to stay informed and on top of trends that are dramatically changing the sports sponsorship industry. New cutting-edge technology and trends are changing the way fans consume media, and the way consumers experience live events. Knowing the latest innovative sponsorship trends can be the difference between riding the new…
Read MoreThe Return of Fans: Sponsorship Solutions For Sports & Live Entertainment
Over the last two-plus years we’ve seen major shifts and industry changes for sports and live entertainment, which have changed the outlook and approach for both fan engagement and sponsorship opportunities. Countries around the world were forced to close their borders in March of 2020, and both small businesses and large-scale global companies were plunged…
Read More5 Ways the NFL Conquered Their First Ever Virtual Draft
With sports globally being put on a temporary pause, sports fans are inevitably looking for anything and everything to peak some of that inherent suspense and unpredictability we’re all missing through those live games that are no longer. The NFL Draft was the closest thing we’re going to get to live sports for a while and because of it, sports fans everywhere were counting down the minutes to the big event.
Read MoreCanadian Sports Sponsorship Teams Showing Agility During COVID-19
A quick look at Canadian sports teams and sponsors who have done a fantastic job at showing agility during COVID-19. Those who have innovated their sponsorship strategy to produce effective, engaging and fun digital content during a time sports fans need it most.
Read MoreModern Fans Just Aren’t Entertained by the Main Event: Enter Brizi and the B. League
“If you build it, [they] will come.” It’s the most iconic — and instantly quotable — line from 1989’s Field of Dreams, the famed fantasy baseball film that arguably became its generation’s It’s a Wonderful Life. It’s also a formula that has been applied (rather ingeniously) to the realm of live sports since the spectacle…
Read MoreNASCAR, USGA, NHL – Getting to Yes on Innovation
Overcoming objections to get team buy-in on modern in-venue sponsorship activation. What does a large audit and tax group, a sponsorship representation entity, NASCAR, USGA and NHL all have in common? It’s a simple answer. All of them are recognizing the role new technologies play to enhance the fan experience. For them it leads to…
Read MoreBriziCam wins Gold for Best New Innovation at the 2019 Sponsorship Marketing Awards
Hockey Canada’s BriziCam-powered sponsor activation for the World Junior Ice Hockey Championships in Vancouver, has won gold for Best New Innovation at the 2019 Sponsorship Marketing Awards.
Read MoreWhere to find the most important conferences in sports business, sponsorship & marketing
We’re giving back to the community! To stay on the ball, we keep track of important conferences and key events for business, sponsorship, & marketing professionals in sports. We decided to share this calendar with the world to help you stay on top of your game. Just head over to our calendar and subscribe absolutely free!…
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