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Posts Tagged ‘game operations’

The Return of Fans: Sponsorship Solutions For Sports & Live Entertainment

Over the last two-plus years we’ve seen major shifts and industry changes for sports and live entertainment, which have changed the outlook and approach for both fan engagement and sponsorship opportunities. Countries around the world were forced to close their borders in March of 2020, and both small businesses and large-scale global companies were plunged…

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NASCAR, USGA, NHL – Getting to Yes on Innovation

Overcoming objections to get team buy-in on modern in-venue sponsorship activation. What does a large audit and tax group, a sponsorship representation entity, NASCAR, USGA and NHL all have in common? It’s a simple answer. All of them are recognizing the role new technologies play to enhance the fan experience. For them it leads to…

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