Posts Tagged ‘Digital Content’
5 Ways the NFL Conquered Their First Ever Virtual Draft
With sports globally being put on a temporary pause, sports fans are inevitably looking for anything and everything to peak some of that inherent suspense and unpredictability we’re all missing through those live games that are no longer. The NFL Draft was the closest thing we’re going to get to live sports for a while and because of it, sports fans everywhere were counting down the minutes to the big event.
Read MoreThere’s a Cow on the Ice: How authenticity is the future of branded media
Our team made a trek out to New York a little while back to learn from key people at Hashtag Sports. One of my favorite panels was an open discussion between Rick Cordella from NBC Sports, TJ Adeshola from Twitter, Andrew Miller from Fan Cred, and the charismatic Bonin Bough from Cleveland Hustles. They were…
Read More5 Tips to make the MOST out of your sponsorship activation
5. Understand the fan’s emotional journey We all know Starbucks – the coffeehouse chain that has won the hearts of millions across the world. One key factor behind the brand’s success has been its ability to engage people throughout the 3 crucial steps in the customer experience journey: Anticipation, Joy, and Nostalgia. This same…
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