Brizi Thoughts
Where to find the most important conferences in sports business, sponsorship & marketing
We’re giving back to the community! To stay on the ball, we keep track of important conferences and key events for business, sponsorship, & marketing professionals in sports. We decided to share this calendar with the world to help you stay on top of your game. Just head over to sportscalendar.brizicam.com and subscribe absolutely free!
Read MoreBench Strength: How to find and use fan data
Moneyball might be top of mind for most teams these days, employing the most sophisticated analytics technology to get the most out of each athlete, but this is often not the case when it comes to getting the most out of each fan. Effectively collecting and interpreting timely fan data is the secret to driving brand equity, sponsorship, concessions, merchandise, ticketing, media rights and much more.
Read More7 In-Stadium Activations Your Fans Will Love
Fans expect to be fully engaged with the game-day experience from the moment they arrive in the parking lot, until the game is over. Currently, teams are doing an excellent job of creating buzz outside of the venue through tailgate parties and experiential activations. All of this buzz before fans get into the stadium is great, but how…
Read MoreSponsorship is Going Digital and Teams Need to Adapt
“Change before you have to.”, as legendary CEO Jack Welsh has advised. The digital age is upon us, and sport sponsorship is rapidly evolving with it. Traditional sports sponsorship today amounts to $60 Billion globally, but less than 10% of that accounts for digital currently. To dive deeper into how this trend is happening, first it’s important to…
Read More3 Reasons Why Improving the Fan Experience Will Drive Revenue
With the inflow of new technologies every year and the many alternatives to experiencing games in-stadium, sports teams have found themselves in a constant race.
Read More3 Reasons Why Mystery Fans Are Causing Problems
Do you know the name of every fan that passes through your venue? Across the nation, teams are getting hit hard with the Mystery Fan Epidemic. There is an overwhelming amount of teams that know who buys the tickets, but DON’T actually know who’s attending their games. “On average, a ticket buyer buys 3 tickets” Randy…
Read MoreTop 5 Takeaways: Hashtag Sports 2017
5. Sports teams are winning at social media. The age of stiff, impersonal social media campaigns has passed in the sports industry. Teams have truly come to understand the ins and outs of social media and how to effectively leverage it – employing strategies that are both diverse and interactive. For example, the Coyotes…
Read More5 Tips to make the MOST out of your sponsorship activation
5. Understand the fan’s emotional journey We all know Starbucks – the coffeehouse chain that has won the hearts of millions across the world. One key factor behind the brand’s success has been its ability to engage people throughout the 3 crucial steps in the customer experience journey: Anticipation, Joy, and Nostalgia. This same…
Read MoreThe #1 Source of Unrealized Revenue by Sports Teams Today
Great content has never been more valuable. Snapchat charges upwards of $10,000 for brands to run a geofilter over the TD Garden on game nights. At best, the Celtics can arrange a revenue share, or buy the rights themselves and re-sell it at a premium to sponsors. However, since Snapchat is the platform who ultimately…
Read MoreNBA: League of the Fan
Not only did the Portland Trail Blazers blow season predictions out of the water, the fanbase behind the Blazers had never seen the engagement level that filled the arena this season.
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