Brizi Thoughts

7 In-Stadium Activations Your Fans Will Love

Fans expect to be fully engaged with the game-day experience from the moment they arrive in the parking lot, until the game is over. Currently, teams are doing an excellent job of creating buzz outside of the venue through tailgate parties and experiential activations. All of this buzz before fans get into the stadium is great, but how…

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Sponsorship is Going Digital and Teams Need to Adapt

“Change before you have to.”, as legendary CEO Jack Welsh has advised. The digital age is upon us, and sport sponsorship is rapidly evolving with it. Traditional sports sponsorship today amounts to $60 Billion globally, but less than 10% of that accounts for digital currently. To dive deeper into how this trend is happening, first it’s important to…

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3 Reasons Why Improving the Fan Experience Will Drive Revenue

Times have changed, and sports has changed with it. With the inflow of new technologies every year and the many alternatives to experiencing games in-stadium, sports teams have found themselves in a constant race; desperately trying to improve attendance by pushing the limits of experiential marketing and fan engagement in your venue. With so many different…

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3 Reasons Why Mystery Fans Are Causing Problems

Do you know the name of every fan that passes through your venue? Across the nation, teams are getting hit hard with the Mystery Fan Epidemic. There is an overwhelming amount of teams that know who buys the tickets, but DON’T actually know who’s attending their games. “On average, a ticket buyer buys 3 tickets” Randy…

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Top 5 Takeaways: Hashtag Sports 2017

  5. Sports teams are winning at social media. The age of stiff, impersonal social media campaigns has passed in the sports industry. Teams have truly come to understand the ins and outs of social media and how to effectively leverage it – employing strategies that are both diverse and interactive. For example, the Coyotes…

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5 Tips to make the MOST out of your sponsorship activation

  5. Understand the fan’s emotional journey We all know Starbucks – the coffeehouse chain that has won the hearts of millions across the world. One key factor behind the brand’s success has been its ability to engage people throughout the 3 crucial steps in the customer experience journey: Anticipation, Joy, and Nostalgia. This same…

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The #1 Source of Unrealized Revenue by Sports Teams Today

Great content has never been more valuable. Snapchat charges upwards of $10,000 for brands to run a geofilter over the TD Garden on game nights. At best, the Celtics can arrange a revenue share, or buy the rights themselves and re-sell it at a premium to sponsors. However, since Snapchat is the platform who ultimately…

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NBA: League of the Fan

Pulsating crowds. Deafening cheers. Fan controlled cameras. What do these three things have in common? The out-of-this-world experience at an NBA Playoffs game in the Moda Center. This year on the court has been one for the record books. Not only did the Portland Trail Blazers blow season predictions out of the water, the fanbase behind the…

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