Brizi Thoughts

Fans expect to be fully engaged with the game-day experience from the moment they arrive in the parking lot, until the game is over. Currently, teams are doing an excellent job of creating buzz outside of the venue through tailgate parties and experiential activations. All of this buzz before fans get into the stadium is great, but how…

Times have changed, and sports has changed with it. With the inflow of new technologies every year and the many alternatives to experiencing games in-stadium, sports teams have found themselves in a constant race; desperately trying to improve attendance by pushing the limits of experiential marketing and fan engagement in your venue. With so many different…

Do you know the name of every fan that passes through your venue? Across the nation, teams are getting hit hard with the Mystery Fan Epidemic. There is an overwhelming amount of teams that know who buys the tickets, but DON’T actually know who’s attending their games. “On average, a ticket buyer buys 3 tickets” Randy…

  5. Sports teams are winning at social media. The age of stiff, impersonal social media campaigns has passed in the sports industry. Teams have truly come to understand the ins and outs of social media and how to effectively leverage it – employing strategies that are both diverse and interactive. For example, the Coyotes…

Great content has never been more valuable. Snapchat charges upwards of $10,000 for brands to run a geofilter over the TD Garden on game nights. At best, the Celtics can arrange a revenue share, or buy the rights themselves and re-sell it at a premium to sponsors. However, since Snapchat is the platform who ultimately…