Posts Tagged ‘fans’
5 Ways the NFL Conquered Their First Ever Virtual Draft
With sports globally being put on a temporary pause, sports fans are inevitably looking for anything and everything to peak some of that inherent suspense and unpredictability we’re all missing through those live games that are no longer. The NFL Draft was the closest thing we’re going to get to live sports for a while and because of it, sports fans everywhere were counting down the minutes to the big event.
Read MoreCanadian Sports Sponsorship Teams Showing Agility During COVID-19
A quick look at Canadian sports teams and sponsors who have done a fantastic job at showing agility during COVID-19. Those who have innovated their sponsorship strategy to produce effective, engaging and fun digital content during a time sports fans need it most.
Read MoreSports Sponsorship Activation in 2021 and What to Look for Today
We explore the near future of in-venue sponsorship activation, what to look for today, and how you can have impact and scale by giving control to your fans.
Read MoreIn-Venue Sponsor Activation of 5 Major Brands at the Olympics
We look at activation from Coke, Bridgestone, GE, Alibaba & Intel at the 2018 Winter Games, find the good, and opportunities to improve.
Read MoreWhy Big Sponsors Like MillerCoors and Nissan might not be spending more on activation
Sports sponsors believe there is value engaging passionate sports fans, but they don’t believe that properties can deliver on activation. This might be why.
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