Posts Tagged ‘Covid-19’
The Return of Fans: Sponsorship Solutions For Sports & Live Entertainment
Over the last two-plus years we’ve seen major shifts and industry changes for sports and live entertainment, which have changed the outlook and approach for both fan engagement and sponsorship opportunities. Countries around the world were forced to close their borders in March of 2020, and both small businesses and large-scale global companies were plunged…
Read More5 Ways the NFL Conquered Their First Ever Virtual Draft
With sports globally being put on a temporary pause, sports fans are inevitably looking for anything and everything to peak some of that inherent suspense and unpredictability we’re all missing through those live games that are no longer. The NFL Draft was the closest thing we’re going to get to live sports for a while and because of it, sports fans everywhere were counting down the minutes to the big event.
Read MoreCanadian Sports Sponsorship Teams Showing Agility During COVID-19
A quick look at Canadian sports teams and sponsors who have done a fantastic job at showing agility during COVID-19. Those who have innovated their sponsorship strategy to produce effective, engaging and fun digital content during a time sports fans need it most.
Read More