Posts Tagged ‘activation’
The Return of Fans: Sponsorship Solutions For Sports & Live Entertainment
Over the last two-plus years we’ve seen major shifts and industry changes for sports and live entertainment, which have changed the outlook and approach for both fan engagement and sponsorship opportunities. Countries around the world were forced to close their borders in March of 2020, and both small businesses and large-scale global companies were plunged…
Read MoreInnovating Sports Sponsorship with BriziCam
A look at how Brizi has been able to bring brand sponsorships to the next level with our innovative fan engagement technology.
Read MoreModern Fans Just Aren’t Entertained by the Main Event: Enter Brizi and the B. League
“If you build it, [they] will come.” It’s the most iconic — and instantly quotable — line from 1989’s Field of Dreams, the famed fantasy baseball film that arguably became its generation’s It’s a Wonderful Life. It’s also a formula that has been applied (rather ingeniously) to the realm of live sports since the spectacle…
Read MoreSports Sponsorship Activation in 2021 and What to Look for Today
We explore the near future of in-venue sponsorship activation, what to look for today, and how you can have impact and scale by giving control to your fans.
Read MoreIn-Venue Sponsor Activation of 5 Major Brands at the Olympics
We look at activation from Coke, Bridgestone, GE, Alibaba & Intel at the 2018 Winter Games, find the good, and opportunities to improve.
Read MoreWhy Big Sponsors Like MillerCoors and Nissan might not be spending more on activation
Sports sponsors believe there is value engaging passionate sports fans, but they don’t believe that properties can deliver on activation. This might be why.
Read MoreBriziCam wins Gold for Best New Innovation at the 2019 Sponsorship Marketing Awards
Hockey Canada’s BriziCam-powered sponsor activation for the World Junior Ice Hockey Championships in Vancouver, has won gold for Best New Innovation at the 2019 Sponsorship Marketing Awards.
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