Posts Tagged ‘activating’
Sports Sponsorship Activation in 2021 and What to Look for Today
We explore the near future of in-venue sponsorship activation, what to look for today, and how you can have impact and scale by giving control to your fans.
Read MoreIn-Venue Sponsor Activation of 5 Major Brands at the Olympics
We look at activation from Coke, Bridgestone, GE, Alibaba & Intel at the 2018 Winter Games, find the good, and opportunities to improve.
Read MoreWhy Big Sponsors Like MillerCoors and Nissan might not be spending more on activation
Sports sponsors believe there is value engaging passionate sports fans, but they don’t believe that properties can deliver on activation. This might be why.
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