Posts Tagged ‘NBA’
Canadian Sports Sponsorship Teams Showing Agility During COVID-19
A quick look at Canadian sports teams and sponsors who have done a fantastic job at showing agility during COVID-19. Those who have innovated their sponsorship strategy to produce effective, engaging and fun digital content during a time sports fans need it most.
Read MoreSports Sponsorship Activation in 2021 and What to Look for Today
We explore the near future of in-venue sponsorship activation, what to look for today, and how you can have impact and scale by giving control to your fans.
Read MoreBrizi Raises $2.5M to Reinvent Group Memories.
TORONTO, BOSTON, September 17, 2018 – Brizi Inc., a Toronto headquartered tech company that lets anyone tap into nearby cameras to capture group memories at iconic places, has closed a round of seed funding for $2.5M. The round was led by 2EP, known as one of the early investors in Harmonix (GuitarHero, RockBand). The financing…
Read More5 Tips to make the MOST out of your sponsorship activation
5. Understand the fan’s emotional journey We all know Starbucks – the coffeehouse chain that has won the hearts of millions across the world. One key factor behind the brand’s success has been its ability to engage people throughout the 3 crucial steps in the customer experience journey: Anticipation, Joy, and Nostalgia. This same…
Read MoreNBA: League of the Fan
Not only did the Portland Trail Blazers blow season predictions out of the water, the fanbase behind the Blazers had never seen the engagement level that filled the arena this season.
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