Posts Tagged ‘imaging’

Bench Strength: How to find and use fan data

Moneyball might be top of mind for most teams these days, employing the most sophisticated analytics technology to get the most out of each athlete, but this is often not the case when it comes to getting the most out of each fan. Effectively collecting and interpreting timely fan data is the secret to driving brand equity, sponsorship, concessions, merchandise, ticketing, media rights and much more.

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