BRIZI BLOG
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Bench Strength: How to find and use fan data

By Alexandre Nossovskoi | June 8, 2018 | Comments Off on Bench Strength: How to find and use fan data

Moneyball might be top of mind for most teams these days, employing the most sophisticated analytics technology to get the most out of each athlete, but this is often not the case when it comes to getting the most out…

Sponsorship is Going Digital and Teams Need to Adapt

By Team Brizi | April 6, 2018 | Comments Off on Sponsorship is Going Digital and Teams Need to Adapt

“Change before you have to.”, as legendary CEO Jack Welsh has advised. The digital age is upon us, and sport sponsorship is rapidly evolving with it. Traditional sports sponsorship today amounts to $60 Billion globally, but less than 10% of that accounts for…

3 Reasons Why Improving the Fan Experience Will Drive Revenue

By Team Brizi | March 18, 2018 | Comments Off on 3 Reasons Why Improving the Fan Experience Will Drive Revenue

With the inflow of new technologies every year and the many alternatives to experiencing games in-stadium, sports teams have found themselves in a constant race.

3 Reasons Why Mystery Fans Are Causing Problems

By Team Brizi | August 14, 2017 | Comments Off on 3 Reasons Why Mystery Fans Are Causing Problems

Do you know the name of every fan that passes through your venue? Across the nation, teams are getting hit hard with the Mystery Fan Epidemic. There is an overwhelming amount of teams that know who buys the tickets, but DON’T…

Top 5 Takeaways: Hashtag Sports 2017

By Team Brizi | July 10, 2017 | Comments Off on Top 5 Takeaways: Hashtag Sports 2017

  5. Sports teams are winning at social media. The age of stiff, impersonal social media campaigns has passed in the sports industry. Teams have truly come to understand the ins and outs of social media and how to effectively…

5 Tips to make the MOST out of your sponsorship activation

By Team Brizi | July 7, 2017 | Comments Off on 5 Tips to make the MOST out of your sponsorship activation

  5. Understand the fan’s emotional journey We all know Starbucks – the coffeehouse chain that has won the hearts of millions across the world. One key factor behind the brand’s success has been its ability to engage people throughout…

The #1 Source of Unrealized Revenue by Sports Teams Today

By Team Brizi | March 31, 2017 | Comments Off on The #1 Source of Unrealized Revenue by Sports Teams Today

Great content has never been more valuable. Snapchat charges upwards of $10,000 for brands to run a geofilter over the TD Garden on game nights. At best, the Celtics can arrange a revenue share, or buy the rights themselves and…

NBA: League of the Fan

By Team Brizi | February 2, 2017 | Comments Off on NBA: League of the Fan

Not only did the Portland Trail Blazers blow season predictions out of the water, the fanbase behind the Blazers had never seen the engagement level that filled the arena this season.

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